Cleaning product Procter and Gamble
Procter Gamble laundry ARIEL alpine Mr. gama own laundry dash febreze
In 1954, P & G expands into France, 117 years after the company was founded by William Procter and James Gamble in Cincinnati, Ohio (USA). With astonishing rapidity, P & GFrance will adapt and develop features that are already his strength in the United States. By 1955, the factory Marseille is able to produce detergent Tide, marking the rise of synthetic detergents. The national launch in 1958 Bonux uses market research and promotion of a new momentum in France techniques. In 10 years, six products will be launched, which will become the flagship brands and references in their market. This success is explained by a constant desire to adapt to the needs of consumers through their daily lives. To do this, hundreds of "" industrial visiting "," halfway between the sales force and the interviewer, go to meet the French household. In the 60's, P & G France is a major contributor to the diversification of the French market of detergents and soaps which then constitute the heart of its business. This growing market diversification is explained by the development of consumer demands as well as the sophistication of appliances and textiles. P & G France contributes to this development with innovations that will make history. In 1962, Dash, laundry specially designed for drum machines, made its appearance. Mr. Clean, new cleaning liquid household multi-purpose, was launched in 1966. In 1968, Ariel triggers a revolution in washing machines by introducing the famous enzymes that overcome all tasks. Since the early 70s, the growth of P & G France is strongly linked to the development of society in Europe which has a truly comprehensive European policy in terms of marketing, manufacturing and research. In twenty years, the company is already well established in Europe: it has a range of leading brands, subsidiaries in all major European markets and European headquarters since 1963 This strong presence already allows "" think. European '. " The success of this strategy is made possible by the increasing harmonization of needs and lifestyles of Europeans in terms of consumption patterns and household.
In 1972 the new version "" Fresh Lemon "" Mr. Clean ends the reign of ammonia in French kitchens. The success of the first scented cleaning fluid, initiated by researchers after studying the needs of French consumers, will be before the European world. The 80s marked a real diversification of P & G, with the opening facing the health and beauty and pharmacy. In 1984, France launched Head & Shoulders, a new range of shampoos that will become the leader of the anti-dandruff segment very quickly. The acquisition of Richardson-Vicks in 1985 due to P & G one of the world's leading public pharmacy and beauty. These are brands like Pantene or Oil of Olay joining the portfolio of P & G.
In 1986, the acquisition of Laboratoire Nativelle, now P & G Pharmaceuticals in 1992, the company ushered in ethical pharmaceuticals.
Meanwhile, P & G France strengthens its presence in its traditional markets by launching numerous innovations: liquid detergent Vizier in 1982 and many improvements and line extensions on Ariel, Dash and Mr. Clean. The 90s were marked by refocusing P & G's global brands and leaders in their market. The leading brands are strongly supported and benefit from numerous innovations. These years were also marked by the launch of the brand overall potential:
In 1991, Always and Viakal are introduced to the French market. 1994, c / endheader /